MrBeast takes legal action against company behind his burger chain over ‘unfit’ burgers
The YouTuber Jimmy Donaldson, better known as MrBeast, is taking the company behind his burger chain MrBeast Burger to court for making “unfit” food. The lawsuit, filed on Monday, claims the company has “damaged” his reputation. He has asked a judge to give him the right to end the deal, claiming the company is serving poor-quality products.
In response, lawyers for Virtual Dining Concepts said Donaldson’s legal claims were “full of false statements and inaccuracies”.
Donaldson, who is the biggest individual YouTuber in the world with more than 171 million subscribers, teamed up with Virtual Dining Concepts in 2020 to launch MrBeast Burger out of “ghost kitchens” that only prepare orders for food delivery services. MrBeast Burger orders are made at 40 locations in the UK and 1,700 in the US.
Fans of MrBeast have posted pictures on Twitter of raw meat in burgers. Customer reviews calling their meals “a terrible meme burger”, “disgusting” and “revolting” were included in the lawsuit.
Donaldson told a fan in June that he was unhappy with the MrBeast Burger offering. “Yeah, the problem with Beast Burger is I can’t guarantee the quality of the order. When working with other restaurants it’s impossible to control it sadly,” he said on Twitter.
The lawsuit claimed: “Virtual Dining Concepts was more focused on quickly expanding the business as a way to pitch the virtual restaurant model to other celebrities for its own benefit, it was not focused on controlling the quality of the MrBeast Burger customer experience and products.”
In response to the lawsuit, lawyers for Virtual Dining Concepts said: “The complaint is full of false statements and inaccuracies and is a thinly disguised attempt to distract from Mr Donaldson’s and Beast Investments’ breaches of the agreements between the parties, including Mr Donaldson’s recent false, disparaging statements regarding the MrBeast brand and VDC.”
They accused Donaldson of filing this “baseless” lawsuit after VDC refused to give in to his “bullying tactics.”
At the launch of Donaldson’s first physical burger restaurant in September, thousands of fans went to a New Jersey mall.
Donaldson launched his “Beast Philanthropy” YouTube channel in 2021, which has more than 10 million subscribers. He does huge cash giveaways and other charitable acts that include rebuilding homes for tornado survivors and doing random acts of kindness.
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